Advertise with PSP

What our advertising partners are saying

Considering placing an ad with Park Slope Parents? Read on for feedback from some of our past and present partners.

 

Questions? Reach out to us at !

 

"We are way ahead of the game for enrollment compared to prior years and just bumped our target by 25% for next year. [PSP has] been the most productive outlet for us after Google and word of mouth so far this school year. ... Park Slope Parents has allowed us to connect with a community of like-minded parents who care deeply about education. Their team is very easy to work with and has come up with creative suggestions on how to tap into the right audience. Many of our families tell us that Park Slope Parents is a resource that they return to many times as their children get older and their needs evolve." Muse Academy

 

"I am absolutely astonished to see the increase in both calls and emails days after my eblast is sent out to their families. I am able to increase the number of tours to my school which in turn results in more students to the Brooklyn Preschool of Science. The staff at Park Slope Parents is so quick to address my questions and/or concerns. For instance, I had to send them a visual for my e-blast and within the hour I was told what changes needed to be made to ensure a better quality image.  The response was so fast and really made me appreciate how attentive they are to my needs.  I love this collaboration and look forward to continuing it for years to come.  The staff at Park Slope Parents is so quick to address my questions and/or concerns." Brooklyn Preschool of Science

 

"The first text ad I placed on PSP [in 2012] was in many ways the email that launched my business, Checklist Home Services. It immediately attracted new clients, who then recommended Checklist on PSP, which compounded the value of the marketing investment. Advertising with PSP grew my company's brand in the community where I love to live and work. It's genuine grassroots local marketing! ... Advertising with PSP is simple. There's a real human (Rachel) receiving and processing the ads. She strives to place text ads near the top for maximum exposure. And with dedicated ads, she always shares the open and click-through results so I can gauge marketing effectiveness. She's like a marketing concierge, a nice change from the impersonal Google AdWords approach to marketing." Checklist Home Services

 

"Park Slope Parents is the best place to advertise in the community. Congregation Beth Elohim has so many programs, we want to be sure the community knows about all of them, from Brooklyn By the Book to Holiday Events, speakers, workshops to all of our great kids programming under CBE KIDS, Early Childhood Center,  After School, Summer Day Camps.  The staff is so easy to work with and will even let us know if there's a better way to get our message out to the neighborhood. We rely on Park Slope Advertising in so many ways;  it's great to have them as part of our community." Congregation Beth Elohim

 

"[My dedicated email blast with PSP] was SUCH a success. I had the most ever visits and page views to my website in a single day (10x what I normally see), and at least a dozen families signed up to take a free trial class or otherwise reached out. The email itself looked gorgeous and so professional. It’s really a joy to advertise with PSP!" Fig Tree

 

"I run an in-home music teaching business called Prospect Music Lessons. Advertising with Park Slope Parents has been a huge boon to my business. Every time I purchase a sponsored email ad I've signed up a number of new students. I highly recommend running ads with them if you're a business that caters to families in Park Slope and the surrounding communities." Prospect Music Lessons

 

"Park Slope Parents is one of our most integral sources of advertising in Brooklyn. Our school regularly books dedicated emails and eblasts with PSP, and instantly sees significant clicks and conversions upon each campaign launch. The process for booking advertising dates is extremely transparent and straightforward, and our representative has always gotten back to us the same day regarding any questions or concerns we might have. They have also been extremely willing to work around our schedule for creative and copy deadlines. We’ve been thrilled to work with them over the past year to build our school’s student base for admissions and enrichment programming." Science, Language, Arts School

 

"We have found that PSP is an extremely effective channel to communicate with and meet with prospective parents. The team is incredibly flexible and able to meet our needs. … I do not think we've met a team more accommodating." Vivvi

 

"Advertising with Park Slope Parents is one of the most effective ways we spread the word about our classes and community events. Oftentimes we'll see RSVPs, ticket sales, or class registrations come through within minutes of an ad posting. It's a terrific way to reach local families. PSP Advertising is as simple as sending an email. No forms to fill out or logins needed. Our busy staff appreciates that! PSP staff is always quick to respond and often accommodating of last-minute ad requests or changes." Brooklyn Conservatory of Music

 

 

Got knowledge to share with our community? Sponsoring a webinar is a new, exciting, and effective way to reach our members! Contact for more information, and see below for reviews from our sponsored event partners.

 

"It was a pleasure working with Carla and PSP on my sponsored event: Take Control of Your Finances and Own Your Worth. I crafted the initial idea as a call to action for women to engage in their household financial decisions, but Carla helped me to fine tune the message and execute in a way that was targeted specifically to our community. Carla provided detailed insight on my presentation to make it focused, concise, and inclusive. The placement and timing of the invitation posts were thoughtful and drove the registration to a level that exceeded my expectations. I would absolutely sponsor another event with PSP either virtually or in person." Molly Townsend, CERTIFIED FINANCIAL PLANNER™ with the Zelniker Dorfman Group

 

Place a Category Banner

Interested in finding out more about a category banner? This section covers all you need to know: from placement options through to art specifications and more. 

 

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Place a Run-of-Site Ad

Run-of-Site Ads rotate throughout the site, so a run-of-site purchase means that members and readers will see your advertisement on all pages -- including recommendations for local services, advice on flying with children, pages advising new parents or expectant parents, and others.

 

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Place a Commercial Post on our List Serve

Commercial Posts are broadcast to the Park Slope Parents Email Group, which reaches over 9,200+ Brooklyn parents each day. 

 

 

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The PSP Advertising & Editorial Disclaimer

Note: Advertisers do not receive preferential treatment when it comes to recommendations or reviews by our active and opinionated member parents.

 

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Join the Membership PERKS Program

Are you a local business looking to connect with the PSP Community of 6,500+ member families? Become a Park Slope Parents Perks Provider!

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CLICK HERE TO ENROLL

 

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How To Advertise on PSP: Overview

Advertising with Park Slope Parents: FAQs

What is Park Slope Parents?

Park Slope Parents (PSP) is a powerful, passionate, and caring community of 7,000 families living all over Brownstone Brooklyn.

Since 2002, PSP members have shared advice on everything from child care to health care, summer camps to haircutters, and coping with teething, terrible twos, and the tween/teen years. 

Our active members depend on PSP as a trusted resource throughout their parenting journey. PSP advertisers and sponsors become an integral part of that supportive community.

Why advertise with Park Slope Parents?

Park Slope Parents is an active community of Brooklyn-based parents who are committed to buying local and supporting local businesses and service providers. By advertising with PSP you can reach these 7,000 active member families as well as visitors to our publicly accessible website.

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How can I advertise with Park Slope Parents?  

1.    A Commercial Post on one of our List-Servs. 

2.    Run of Site Banners rotate throughout the site. Advertising banners appear on all pages. 

3.    A Category Banner

4.    Participate in the Membership Perks Discount Program

5.    Add your Logo to your PSP Recommendations Listing. 

6.    A Dedicated Email

7.    The PSP Picks Newsletter

8.   PSP Sponsored Content

Email for pricing. Discounted advertising packages combining banners and commercial posts are also available. 

How does the PSP Membership Perks Discount Program work?

Join our Membership Discount program and increase your visibility by providing discounts to Park Slope Parents members.  Each member receives a membership card.  Join our membership program and your business will be provided a Park Slope Parents decal as well as a logo to place on your website making it easy to identify members of the Park Slope Parents Membership Discount Program.

When you become a Membership Perks Provider, you also have the option of adding a longer description to your listing as well as a company logo. Click HERE for futher information.

How can I get more information about advertising with Park Slope Parents?

Please contact our friendly Advertising Team for more information or to schedule a meeting. Send an email to:  . We'll get right back to you!

Who else has heard about PSP?

Read about where PSP has been featured in the media by clicking HERE.

 

Add your Logo and update your PSP Recommendations Listing

CONGRATULATIONS!  Your business is listed on Park Slope Parents. Now it’s time for the fun stuff: add a longer description and a custom graphic to your Listing.

 

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Dedicated Emails

Park Slope Parents offers up to three dedicated email blasts a week.  These personalized, stand- alone single advertiser messages reach over 15,000 current and recent members.

 

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FAQs about Posting for Non-profits

Here are FAQs about posting for a non-profit.

Please note, there is a different process for posting if you are a local public school or religious organization. If you are you a local public school or a relgious organization? Information about how to post for a school or a religious organization can be found here.

If you are a non-profit, continue reading the below FAQs...

 

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Ways to Advertise: Sponsor a Park Slope Parents Newsletter

PSP Picks is our new weekly newsletter highlighting family-friendly activities in the neighborhood. Newsletters are sent every week individually to 14,000+ current and recent members. Your banner appears on the top or in the middle of the newsletter. Open rates average 25% - 43% and are sent after the newsletter is sent. 

This is a special way to be part of the community and align your brand with Park Slope Parents. 

 

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Place a Leaderboard Ad

A Leaderboard Banner runs throughout every page of the site, so members and readers will see your advertisement on all pages -- including recommendations for local services, advice on flying with children, pages advising new parents or expectant parents, and others.  Only one paid ad runs in this location at a time, making this a powerful purchase.    

 

 

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Sponsored Content on Park Slope Parents

Sponsored Content on Park Slope Parents is a fantastic way to get the word out about your brand/business, launch a new product, or create awareness about new programming. All of our sponsored content provides meaningful information for our members without being a direct ad for a product.

 

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