About Dedicated Emails at PSP:
Dedicated Emails enable you to promote your business and brand straight into a PSP member's inbox. Whether your business is just opening, offering a sale or special promotion, launching a new calender of events, or simply ready to make a bold statement, PSP Dedicated Messages are the perfect platform for targeting parents and families with a specific marketing message.
- Unlike Commercial Posts, Dedicated Emails allow rich text and images.
- Dedicated Emails are subject to availability.
A dedicated post will:
- Reach over 15,000 inboxes.
- Increase awareness of your brand.
- Develop prospects.
- Build loyalty.
- Create customer conversion
- MAKE YOU MONEY!
PSP's Guide to Writing Awesome Dedicated Emails:
Sometimes advertisers ask us about how to write a dedicated e-mail. Here are some pointers.
• Rich text, graphics and images are allowed
• Maximum width of images is 600px
• Images need to be less than 5MB
• JPEG, GIF and PNG are acceptable (PNG is ideal)
• Subject Line: 50 character MAX
• Dates are subject to availability
- Stick to one font (but no more than two).
- Use no more than two font colors.
- Bold and italics should be used sparingly.
CREATE A MEANINGFUL SUBJECT LINE:
- Your message is much more likely to be open/read with a powerful subject-line.
- Keep it short - 30-40 characters is ideal.
- AVOID ALL CAPS and EXCLAMATION POINTS!!! It looks like yelling and will be flagged as spam by email systems.
- Avoid certain words or phrases such as free, help, lifetime, hello, greetings, sign up free today, free sample, free offer, act now, and bonus.
- Stop selling and start telling. Emphasize what the reader will get by opening your email.
- Ask a question with a ‘yes’ reply. This will make them want to learn more what you are offering.
- Create a sense of urgency without sounding desperate.
- Make sure your subject-line reflects the content of your message.
- Steer clear of vague or misleading subject-lines.
- Be sensitive to issues related gender, sexual orientation, race, nationality, disability, and religion in both your content and graphics.
INCLUDE RELEVANT CONTENT:
• Less is more!
• Center your email around one main theme, objective and goal.
• Clear and concise is better than wordy and obtuse.
• Use bullet points where you can.
• Use good quality images.
• Make people want to know more about you and your business.
• Keep content relevant to parents in Brooklyn.
• Have ONE clear call to action for PSP members to do after reading your message.
• Focus on the benefits of what you are offering.
• Answer the “why you?” question. Offer any unique qualities about your service.
• Keep tone casual and conversational (rather than being too chatty or too formal).
INCLUDE BASIC DETAILS:
- Booking deadlines
- Contact information (email, website, phone but if you can return in a timely manner)
INCLUDE SOCIAL MEDIA LINKS:
- Links to your company's Facebook/Instagram/Twitter pages.
OFFER A DISCOUNT:
- Offer a “special” discount for the promotion to increase conversion.
- If it’s a membership discount (ongoing), make sure you have joined the PSP Membership Perks Program.
EXAMPLE OF A GREAT DEDICATED EMAIL:
WHAT MAKES THIS DEDICATED EMAIL SO GOOD?
THE SUBJECT LINE:
• Relevant to Park Slope and Brooklyn parents.
• Informative and timely.
•Branding is conveyed immediately with a bright and and catchy graphic.
THE EMAIL BODY:
• Shares what makes their business different and unique from competitors.
• Direct and concise text.
• Clear call to action while conveying urgency.
• Descriptive and well chosen. Remember, a picture is worth a thousand words!
• Shows what parents can expect. Children appear focused, engaged, attentive and immersed with their peers and activity at hand.
In addition to our guide, here are some more resources you might find useful:
•Hints & Tips from Constant Contact (we sometimes use Constant Contact to send our newsletters)
•Read a complete list of words to avoid in your subject line here
Be sure to review The PSP Advertising & Editorial Disclaimer. In addition, as policy we do not do “link exchanges” in our editorial. Businesses are more than welcome to pay for an advertisement on Park Slope Parents and you can link to your services that way.